Los Angeles, CA – (October 10, 2007) Designer Sue Wong Spring 08 Collection, to be presented on Sunday, October 14th at 4:00 PM during Mercedes-Benz Fashion Week in Los Angeles, is an experiment in design direction geared towards a youthful demographic. The collection overall however will not forsake the label’s core customer who continues to demand Wong’s classic vintage sensibility found in Nocturne, her line of special occasion eveningwear.
“Runway should be bigger than life to me – it’s an art performance so why not work it,” says the designer whose shows are known for their grand scale and theatrical presentation. “The runway is going to explode with color! It’s going to be pretty happy and cheerful and all in the same vernacular this season,” she explains in reference to the run-of-show.
Highlights from the collection are inspired by the recognizable works of some of the 20th century’s most influential modern artists including Alexander Calder, Piet Mondrian, Joan Miro and Victor Vasarely.
Each artist is rendered throughout the collection in a series of hand-painted prints, color blocking, negative / positive reverse and embellishment all in bright, lively colors as well as an infusion of black & white graphic repeats. The ingenious combination of prints, patterns and textures applied together with progressive design is testament to Ms. Wong’s perpetual talent.
New fabrics befitting the modern aspect of the collection are crinkled silk organza, crinkle silk cotton, power mesh, matte taffeta in a range of vibrant multi-colors, citrus, black and white and quintessential yet subtle greys.
Young Hollywood is catching on to the new direction with celebrities choosing Wong for their press appearances including: Vanessa Hudgens of High School Musical, Hayden Panettiere of Heroes, Miley Cyrus of Hannah Montana, ,Jordin Sparks of American Idol and film actresses Rumer Willis and Brittany Snow among many others.
While Sue Wong’s new take on retro modern is designed to capture the attention of a burgeoning contemporary market and first-time dress wearer, the collection overall remains true to its core customer by retaining a selection with classic vintage appeal, a universal fit, and unbeatable pricepoint.
The Sue Wong collection is available at better specialty boutiques and department stores such as Neiman-Marcus, Saks Fifth Avenue, Bloomingdales, Nordstrom and more. The label is also carried in over 25 foreign markets.