Google Adsense is still the king of ad networks

If you’re thinking about serving ads on your blog or site, there are many options to choose from but Google Adsense is still the king. The ad publishing business is not what it once was and the payout is far smaller than what it used to be but if your site gets decent amount of traffic, ads may help defer some of the cost of creating content. Few will make any decent amount of money and for most, it may just not be worth it to bother your viewers with ads for the measly payout.

If you’re thinking about serving ads on your blog or site, there are many options to choose from but Google Adsense is still the king. The ad publishing business is not what it once was and the payout is far smaller than what it used to be but if your site gets decent amount of traffic, ads may help defer some of the cost of creating content. Few will make any decent amount of money and for most, it may just not be worth it to bother your viewers with ads for the measly payout.

I’ve had Google Adesense for years and they are still the best network with the highest payout. Everyone starting with Adsense will be on a pay by click basis which means you only get paid for actual click-throughs. The much bigger sites will also have the ability to get paid just for serving the ads.

Earlier this year, I gave Clicksor and Chitika a try and it was a pathetic failure. Chitika is not bad. Their model is to serve ads only from search engine referrals so someone going to your site from any source other than searches will not see ads. That may be a good option for those who want to shield their regular viewers from ads. But like most ad networks, Chitika is fairly sensitive to site content and soon after my sites got approved, they quickly disapproved them for “sensitive site content”. But unlike Adsense which allows you to simply omit ads from pages with sensitive content, Chitika requires your entire site be compliant with their content guidelines. So if you have a single nude picture or other banned content anywhere on your site, they will disapprove you. It’s probably not a problem for G-rated sites but read the guidelines carefully before jumping in. In the short time I was with them, I served 2,570 impressions earning 91 cents. I was using them only as backup ads for Adsense so their ads only got served if the traffic came from search and if Adsense ads didn’t get served.

Clicksor was the real disaster. I got approved quickly and threw up some ads. The first thing I noticed was their ads were way too chessy for my taste using a lot of flashy animation. But that was not even the beginning of my problems. Within the first few days of testing my site where those ads appeared, I got redirected to this Google page warning me of malware on my site.

Warning: Visiting this site may harm your computer!
The website at blog.patyuen.com contains elements from the site statacon.com, which appears to host malware – software that can hurt your computer or otherwise operate without your consent. Just visiting a site that contains malware can infect your computer.
For detailed information about the problems with these elements, visit the Google Safe Browsing diagnostic page for statacon.com.
Learn more about how to protect yourself from harmful software online.

I contact their tech support and here was their response:

As you may already know, this is probably due to an Advertiser violating our TOS and uploading unacceptable content on their advertisements. This is very serious, and we would need your assistance so we can locate the violating ad campaign
Can you provide the following information:
1) When you have installed our ads and if you have actually seen a problem yourself (if so, please provide your IP address along with date and time when you saw the problem ad)
2) What ad formats you have used on your website.