San Francisco stumbled again with the latest attempt at throwing a fashion event

In the case of Eco-Fashion Show at the Bentley Reserve on November 18th organized by Yetunde Schuhmann, founder of SF Style, it was a little different. It was under hyped and under delivered.

Eco Fashion Show San Francisco. (c) Pat YuenTypically, fashion events in San Francisco are over hyped and under delivered. Promoters like to throw around phrases such as “first ever”, “premier”, “exclusive”, and “best” when describing their events at a bar or club. They don’t think twice about appointing themselves with some made up titles awarded to them by some made up organization that is nothing more than a web page and Facebook page.

In the case of Eco-Fashion Show at the Bentley Reserve on November 18th organized by Yetunde Schuhmann, founder of SF Style, it was a little different. It was under hyped and under delivered. Prior to the event, there was only a few mentions in obscure events listing referring viewers to buy tickets at $24 and $65 a pop. There was no website referenced and the entire search-able content consisted of time, place, and price.

I had already written this off as another ho hum fashion event nobody will remember next week but since I was already in San Francisco for another event, I decided to drop by and check it out since it was held at the beautiful Bently Reserve. The VIP event was slated to start at 7:30 p.m. but when I arrived at 7:15, I found the entrance to be a barren wasteland. Four volunteers stood at a reception table with nothing to do. Upon entry, I found a vast hall setup with a long raised runway lined with chairs on both sides. As a photographer, the first thing I noticed was the complete lack of any supplemental lighting. Aside from that, the staging showed promise as it appeared to be setup for a large production serving thousands of patrons. Perhaps all of them were in another hall mingling with San Francisco’s fashion elites. A quick stroll around and I quickly realized this was a not ready for prime time event taking place at a premier venue.

Designers

Eco Fashion Show San Francisco. (c) Pat YuenEco Fashion Show San Francisco. (c) Pat YuenEco Fashion Show San Francisco. (c) Pat YuenThe four featured designers were Oda (consisting of Angie Kim, Maggie Kim, & Mandalyn Begay), Lorian Lindsay, Ethos Paris, and a very bubbly Rachel Znerold. While I support the aspirations and hard work of new and upcoming designers, these designers were clearly out of their league in a venue of this size. I would expect to see the likes of Colleen Quen in such a venue. But realizing the space was donated by Christopher and Amber Marie Bently, these new designers are fortunate to have the opportunity. It was just a little strange to see the three designers with eight models in a venue of this size. The models were a mixed bag with a few on the short side as runway models go. Most of them were awkward and their walks lacked experience and polish.