Google rumored to have bought Groupon for $2.5 billion

Various unconfirmed sources including TechCrunch and Vactor.tv are speculating that Google may have bought daily deal site Groupon.com for $2.5 billion. If true, this is a great acquisition as Google has been pursuing other revenue models while they own the adwords market

Various unconfirmed sources including TechCrunch and Vactor.tv are speculating that Google may have bought daily deal site Groupon.com for $2.5 billion. If true, this is a great acquisition as Google has been pursuing other revenue models while they own the adwords market. Google knows the future of ad revenues is in social media. Microsoft’s partnership with Facebook allowing integration of Facebook with Bing may prove to be their biggest challenge. Integrating Groupon with other Google properties such as Google Places will allow them to build a social media base to serve relevant ads with social integration.

Now if Google really wants to go for the kill, they can round out the purchases by buying Foursquare and San Francisco based Yelp.