Utah Department of Commerce issues 70 count citation to Tru Talent

An undercover investigation has lead the Utah Department of Commerce to issue a 70 count citation to Tru Talent for deceptive sales practices. Among others, the allegations include:

Since at least 2007, and continuing thereafter, Respondents Tru Talent Management SLC, Inc. (TTM) and Brandie Lee Frommelt have engaged in. or caused others to engage in, a variety of deceptive acts or practices to induce consumers into purchasing acting and/or modeling classes and other related services such as headshots and fashion photography.

An undercover investigation has lead the Utah Department of Commerce to issue a 70 count citation to Tru Talent for deceptive sales practices. Among others, the allegations include:

Since at least 2007, and continuing thereafter, Respondents Tru Talent Management SLC, Inc. (TTM) and Brandie Lee Frommelt have engaged in. or caused others to engage in, a variety of deceptive acts or practices to induce consumers into purchasing acting and/or modeling classes and other related services such as headshots and fashion photography.

Respondents have marketed a scheme that will purportedly help consumers make their dream of becoming an actor or fashion model a reality. Respondent’s talent scouts use untrue statements to solicit names and phone numbers from potential consumers.

Respondent’s telemarketers call scouted consumers and use untrue statements to entice them to come in for an audition. At Respondent’s place of business, consumers meet with sales agents, a/k/a new face agents, who use untrue statements to get consumers to sign contracts for modeling and/or acting classes and photography. Respondent’s contract requires consumers to purchase a minimum of six (6) photographs at $40.00 per photograph. Respondent’s use untrue statements to up-sell photographs to each client. In addition, Respondent’s website misrepresents that TTM has been in business for “over 12 years”, when in fact TTM has only been in business since 2005. Continue reading “Utah Department of Commerce issues 70 count citation to Tru Talent”