This will be the second year this iconic fashion event is hosted at The Orpheum. It’s a departure from the grand scale previously held at Fort Mason; perhaps a reflection of changing economic times. Regardless, this show remains the last major fashion event for fashion starved San Francisco. Macy’s has managed to successfully transition to a smaller venue with a smaller audience without sacrificing the glam. Last year’s show was a big hit and this year’s show may turn out even better with the addition of mega recording star Bruno Mars.
Multitalented singer, songwriter, producer and musician Bruno Mars, who is known for hits such as “Just the Way You Are” and “Grenade,” headlines the show. Also set to perform is electro-pop quartet Far East Movement, which shot to fame with chart-topping singles “Like a G6” and “Rocketeer” from their debut album, “Free Wired.” The group’s latest single “If I Was You” features rap artist Snoop Dogg. This year’s event benefits AIDS Emergency Fund, Glide Foundation and Project Open Hand.
“We are proud to support the ongoing programs provided to the community by AIDS Emergency Fund, Glide Foundation and Project Open Hand,” said Martine Reardon, Executive Vice President of Marketing and Advertising for Macy’s. “These organizations have a daily impact on those living with HIV/AIDS, providing services, financial support, education, meals and shelter.”
The excitement of the evening will continue with a fashionable and over-the-top “ARTlandish” after-party at The Asian Art Museum with cocktails, hors d’oeuvres by Taste Catering, DJ, dancing and much more!
This year’s show—themed ARTrageous—brings fall fashion from featured designers including Armani Jeans, Bar III, Calvin Klein, Papi, Rachel Rachel Roy,Tommy Girl, Kenneth Cole and Tracy Reese. Additionally, Macy’s is honored to present a special tribute celebrating the life and work of Passport’s Founding Chair, the legendary actress and AIDS activist, Dame Elizabeth Taylor.
“Fashion is truly a kinetic form of art. It’s always moving, always inspiring and ever-changing. As a background to the designer looks on the runway, the audience will enjoy a powerful visual show inspired by the arts,” said Mike Gansmoe, Macy’s Vice President of Special Productions. “From Degas to Banksy, ballet to breakdance, and everywhere in between, Macy’s Glamorama should prove to be an incredible journey.”
Follow this link to see images and video from last year’s Glamorama show.