It was at a local fashion show back in 2004 where I first met San Francisco fashion designer Priya Saraswati of Saffron Rare Threads. She immediately impressed me with her vibrant firecracker of a personality. Fashion designers come and go in San Francisco. Some move on to other markets such as Los Angeles or New York while others just fade away. Saffron Rare Threads is among a small group of designers who have endured and even thrived in this very challenging market.
Saffron Rare Threads’ pieces are contemporary, vibrant, and stylish offering a variety of selections and price points to fit a variety of women. Locally designed and manufactured, they have chosen to stay local despite the many challenges of doing business in San Francisco. Their first boutique was in the Mission district and they have since moved into their flagship store located at One Embarcadero Center taking over the old Coach store.
The name of their Fall/Winter 2011 collection is “Grit, Gloss & Glamor”. As Priya describes it, “it’s what it takes to last in the extremely competitive apparel design business”. 2011 marks 7 years of Saffron Rare Threads bringing its taste of sleek, modern womenswear to the Bay Area and beyond.
Come celebrate their 7th year anniversary on Thursday, October 20th at their store at One Embarcadero Center. The party is from 6-9 pm with a fashion show at 7:30 pm.