For years, The Academy Of Art University in San Francisco has produced a top rate student fashion show that rivals or exceeds those of other fashion shows in the city. This year was no different. The 2012 show is a departure from previous years taking place at a space in The Cannery on Fisherman’s Wharf. Due to limitations in the space, they created a U shape runway allowing two sets of bleacher seating to accommodate all the guests. Continuing the high production values used in the past, this year’s show incorporated professional models, professional lighting, a video wall, and a live video feed captured with a swinging boom camera. The video image was projected in the back wall which created a vibrant and dynamic runway experience for the viewers.
The runway show is bookmarked by a ceremony awarding honorary degrees to various fashion industry insiders and a ceremony awarding scholarships to graduates. This year’s honorary degrees were awarded to Sarah Burton (creative directory of Alexander McQueen), Philip Treacy (milliner), and H.R.H. Princess Reema Bandar Al-Saud (CEO of the ALFA and AL HAMA in Saudi Arabia).
The fashion show also serves as a recruiting event for the University with an afternoon show which was open to the public free of charge. At the Academy Of Art University, over 2,600 fashion students study under the guidance of experienced fashion professionals in the School of Fashion, which houses the following areas of specialization: Fashion Design for Women’s Wear, Men’s Wear, and Children’s Wear; Technical Design; Textile Design; Knitwear Design; Accessory Design; Fashion Illustration; Fashion Journalism; Fashion Marketing; Fashion Merchandising; and Visual Merchandising.