The Gen Art 3rd annual “Fresh Faces In Fashion” runway show was the biggest to date with over 1,000 San Francisco fashionistas in attendance. For the past 12 years, Gen Art has showcased the best emerging fashion talent in high-profile, group runway shows in both New York and Los Angeles. In 2003-4, the Gen Art runway expanded to include shows in Miami, Chicago and San Francisco. Gen Art shows invite the best new design talents in women’s wear, men’s wear and accessory designers to show their designs, free of charge, to a high profile audience of industry, press, celebrities and potential consumers. The ‘Fresh Faces In Fashion’ show focuses on emerging fashion designers who have launched their own collections in the past five years and who have already created at least one prior collection.
This years’ lineup included Bacca Da Silva, Black Horn, gr.dano, The 615 Project, and Verrieres & Sako. I have been personally following the designs of Jill Giordano and Brian Scheyer of gr.dano for the past few years when they first showed their line at the Effection fashion show way back in 2003. Their line has been refined over the years and the Spring ’07 collection is among their most refined and sophisticated to date. The collection was inspired by the 1964 film “I Am Cuba”, which contrasts the luxury of the mid-1950’s Havana jet set with the struggles of the Cuban working class. gr.dano’s ready-to-wear line elegantly emphasizes the variants of structure and fluidity with the glamorous and practical aesthetic that was mid-century Cuba.
Bacca Da Silva had the largest collection with both a men’s and women’s line. The menswear line included sticking pieces which combine luxurious cashmere and silk shirts, and polos with flashes of high design and dramatic colors. With his attention to details, Bacca made sure his models displayed his signature belt prominently by tucking in part of the shirt as they strut the runway.
Francisco Chaydez of Black Horn showed their Spring/Summer ’07 line which is a mixture of feminine, everyday casual and edge creating a look that is fresh, stylish and sharp. Black Horn represents a style that evokes a casual sexiness while showing off remarkable tailoring. Sparks of color and subtle fabric textures add to the simple color palette and strong garment shapes.
Jeanne Feldkamp of The 615 Project designed a line for women with a fresh, sophisticated take on style. The 615 Project blends a modern, wearable silhouette with old-world glamour. The sprint/summer ’07 collection plays on this convergence of new and old with pieces inspired by the contrasts of Cuba: lush, tropical colors and elegant retro-inspired shapes mixed with rough textures and unexpected materials such as jute and hemp.
Stephanie Verrieres and Kimie Sako are a dynamic design duo with a desire to create clothes that have a sleek sophistication and timeless-nostalgia. The Verrieres & Sako women’s wear collection is a melding of the designer’s unique cultural backgrounds and similar design aesthetic. Their selection of the fines fabrics evokes luxurious femininity and their love for sharp tailoring and fabric manipulation has become their signature technique. The spring/summer ’07 collection highlights the designer’s signature flair for fabric manipulation and dramatic style. The look borrows elements from the mid 20th century, encompassing streamlined suits and cocktail wear in neutral linen hues and smoky gray silks. Silhouettes synonymous with bygone eras accompany modern style and rich fabrics for a powerful new fashioned look. They closed the show with two beautifully tailored elegant gowns worth of a showing at the Black & White Ball.
As with any Gen Art fashion shows, the runway show is just the beginning. The after party ran pass midnight allowing patrons plenty of time to mingle and network with some of San Francisco’s most fashionable crowd. The party also showcased accessories designers Rebecca Ciccio (handbags), Tessapoppy Design (jewelry), and Tracy Matthews Designs (jewelry).
Gen Art produces dozens of events per year which include movie screenings, art exhibitions, and fashion shows. Membership in Gen Art includes complimentary or discounted tickets to all Gen Art events and is well worth the price of membership if you’re a social butterfly looking to make friends and network.
Portions of text were supplied by Gen Art and used with permission.